【完璧な答えが出るまで動かない人は、結局、最後まで動かない】
毎度のごとく近況報告からさせてください。
昨日もお伝えしましたが、クラウドファンディング「SILKHAT」内で立ち上げたプロジェクト「西野亮廣オンライン講演会 ~マーケティング講座 【上級編】~」の受講者が現時点で2300人を突破しました。
(※こちら→https://silkhat.yoshimoto.co.jp/projects/2158)
「上級編」とありますが難しい話をするわけでも、難しい言葉を使うわけでもなくて、今さら「クラウドファンディングというものがありまして…」という話はしませんよ、というぐらいの線引きだと思っておいてください。
以前、出版した『革命のファンファーレ』という本では「いかにして、絵本『えんとつ町のプペル』を届けるか?」をベースに書いたのですが、今回の講演会は「いかにして、映画『えんとつ町のプペル』を届けるか?」をベースに、様々なサービスに転用できるマーケティングの話をしたいと思います。
興味がある方は、是非。
https://silkhat.yoshimoto.co.jp/projects/2158
そして、お知らせがもう一点。
昨夜、思いついて、今、猛スピードで準備している最中なのですが、10月31日ってハロウィンじゃないですか?
また、あたらめてお知らせしますが、この日の朝7時頃に映画『えんとつ町のプペル』に関する、かなり本気の動画を公開することになっておりまして、ここでも一盛り上がりを作ろうと思うんですね。
で、実は、その後のスケジュールは「制作日」として一日空けていたのですが、でも、せっかくハロウィンで、一応、映画『えんとつ町のプペル』の主人公は「ハロウィン・プペル」という、ハロウィンの日に生まれたバケモノなんです。
でもって、その映画が今年公開される。
ここで、何かしないのも変だなぁと思って、後にも先にもないく「今年限り」で、僕が「プペル」の仮装をして、お客さんと一緒に写真を撮るイベントを開催しようかなぁと思っております。
コロナ対策として、検温やら何やらを徹底して、限定200組を時間で区切って募集して、順に撮影していこうかと。
もちろん、その写真をSNSにアップするのはオッケーです。
参加チケットはクラウドファンディングで販売しようかと思っていて、このあと、大急ぎでプロジェクトページを立ち上げて、1日限定のクラファンディングをしようと思うので、興味がある方は覗いてみてください。
#今日中に立ち上げたい
プペルの衣装はバッチリ用意しておりますので、参加される方は、私服でも、仮装でも、ルビッチの格好でも、ご自由にどうぞ。
というわけで、今日の本題です。
今日は「完璧な答えが出るまで動かない人は、結局、最後まで動かない」というテーマでお話ししたいと思います。
僕は、自分の好感度を上げる為によく支援活動や寄付活動なんかをしているのですが、そんなことをしていると、時々、「今回、支援の対象にならなかった人はどうするんですか?」とか言われるんですね。
とか、街の本屋さんを応援したくて、本屋さんで本を買う運動をしていたら、「本屋さんを助けたければ、魚のあげるのではなくて、魚の釣り方を教えるべきだ」みたいな過去、数百億回こすられた言葉を投げてくる方がいる。
これって結構、支援活動とかしている人が言われる「あるある」なんですけども…
これは「二つ」完全に間違っていて…
まず一つは「行政の活動と個人の活動の区別がついていない」という点。
それぞれ何が違うかというと、予算の出どころが違うんですね。
行政の活動は税金で、個人の活動は、個人のお金で賄われています。
税金を支払っている以上、国民には税金の使い道に口を挟む権利はあるのですが、個人のお金の使い道に口を挟む権利なんて、1ミクロンもありません。
その人が働いて稼いだお金を、風俗に使おうが、パチンコに使おうが、寄付に使おうが、その人の勝手で、間違っても、そこは他人が口を挟める領域ではない。
これって、メチャクチャ当たり前のことだと思うのですが、この線引きができない人って、結構、多いです。
想像してください。
コンビニでコーラを買っている時に、横から中年がやってきて、腕をガッと掴んで、「コーラを買うぐらいなら、そのお金は、アフリカの子供達に使うべきだ」とか言ってきたら、恐怖じゃないですか?
「そう思うのならば、お前がしろ」って話じゃないですか。
お前の、その謎活動をしている時間を、アフリカの子供達に充てろよ、と(笑)
まずは、「口を挟んじゃいけない領域の線引きができていない」というのが一点ですね。
で、次に、これは本当にやめた方がいいと思うのですが…たとえば、本屋さんで本を買う応援活動に対して、「本屋さんを助けたければ、魚のあげるのではなくて、魚の釣り方を教えるべきだ」みたいなことを言ってくる、一見、いいこと言っている風のオジサンっているじゃないですか?
これが今日の本題なのですが、「じゃあ、何かい?」と。
本屋さんを応援しようと思ったら、「本屋さんが未来永劫、安定して収益をあげられるシステム」を構築するまで、本屋さんの応援はしちゃダメなのか?
ファンがアーティストを応援しようと思ったら、CDやグッズを買うのではなくて、応援しているアーティストが5年後も10年後も食っていけるシステムを構築するまで、ファンは動いちゃダメなのか?
正解を出せるまで動いちゃダメなのか?
そうじゃないでしょ?
何事も、まずは自分ができる範囲で、自分ができることから始めて、試行錯誤を繰り返して、そして正解に辿りつくわけじゃないですか?
僕は今、かなり大きな規模のアニメーション映画を作っているのですが、最初は、遡ること15年前。
0.03ミリのボールペン一本で描き始めたんですね。当然、仲間はいないし、この活動が求められているかどうかも分からない。
それに対して、「ボールペンでせっせと描いてるけど、今の、世界レベルのエンタメは、○○だから」と言われても、「……そんなことは分かってるけど、今の僕には、これしかできないし、これをやらないと次のステージにいけないじゃないか」という話じゃないですか。
25歳の僕は、今みたく、何千万円とか、何億円という予算を使える力はないので。
ボールペン一本で始めるしか、始まらないんです。
正解までの道のりを模索している人間に対して、いきなり正解をぶつけてきて、「そんなことでは、解決にならないから」みたいなマウントをとってく人に対しては、「それって、他人にアドバイスをしているようで、【動かない自分】を正当化する為の言葉だろ?」と思うんです。
いきなり答えが出せるわけがないんだから、間違ってでも、まずは一歩踏み出さなきゃいけない。
「歩き始めなきゃ、辿り着かない」という当たり前の話です。
西野亮廣(キングコング)
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino
▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065
━━━
2020年12月25日公開!
映画『えんとつ町のプペル』
▼オンラインムビチケ(特典付き)の購入はこちら↓
https://mvtk.jp/Film/070395
▼上映館はこちら
https://theater.toho.co.jp/toho_theaterlist/poupelle.html…
[those who don't move until the perfect answer comes out, after all, don't move to the end]
Let me make a status report as always.
I told you yesterday, but the participants of the project ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" have breached 2300 people at the moment. I did.
(* HERE → https://silkhat.yoshimoto.co.jp/projects/2158)
It's a ′′ Advanced Edition ′′ but it's not a difficult story, but it's not a difficult word, but now I don't talk about ′′ there's something called crowdfunding..." it's a line-up. Please think.
In a book called ′′ Fanfare of the revolution ′′ that I used to publish, I wrote ′′ how to deliver a picture book ′′ a town?" but this time's lecture is ′′ how to do it, I would like to talk about marketing that can be diverted to various services based on the movie ′′ a town of a?"
If you are interested, come on.
https://silkhat.yoshimoto.co.jp/projects/2158
And one more announcement.
Last night, I thought about it, and now I'm preparing for a fierce speed, but isn't it Halloween on October 31th?
I'm going to inform you again, but I'm going to publish a pretty serious video about the movie ′′ a no-′′ around 7 am on this day, and I'm going to have a blast here too. You think.
So, actually, the schedule after that was saved for a day as ′′ production day but it's Halloween, and in case, the main character of the movie ′′ a no-′′ is ′′ Halloween Halloween day It's a monster that was born in.
And the movie will be released this year.
I think it's weird not to do something here, and I'm going to go to the middle of the day, and I'm going to go to the middle of the day, and I'm going to go to the middle of the day, and I'm going to go to the I think I'm going to do it.
As a corona countermeasure, I'm going to take a thorough look at the'm and things, and I'm going to take a picture of the limited 200 pairs in time, and I'm going to take a
Of course it's okay to upload the picture on social media.
I'm thinking about selling tickets on crowdfunding, and after this, I'm going to have a quick project page, and I'm going to have a 1-payment funding, so if you're interested, please take a look at it. Please.
#今日中に立ち上げたい
We have a perfect costume for the-costume, so if you are going to participate, please feel free to dress up, dress up, or dress up.
So today's chase.
Today I would like to talk to you on the theme of ′′ those who don't move until the perfect answer comes out, after all, won't move until the end
I often do support activities and donation activities to increase my sensitivity, but when I do that, sometimes," what do you do with the person who didn't get to support this time? Is it?" it's said to be.
I wanted to support the bookstore in the city, and I was doing exercise to buy a book at the bookstore," if you want to help the bookstore, you should teach how to fishing fish, not to give fish," There are people who throw words that have been rubbed hundreds of billion times in the past.
This is pretty much a ′′ there is ′′ that people who are doing support activities...
This is ′′ two ′′ completely wrong and...
First of all, ′′ there is no distinction between administrative activities and individual activities
What's different from each one, the source of the budget is different.
The activities of the administration are tax, and the activities of the individual are redeemed by the money of the individual.
More than paying taxes, the people have the right to speak to the use of tax, but there is no 1 Micron right to speak to the use of personal money.
The money that the person works and earns is used for BDSM, but use it for pachinko, but use it for donations, but it is not the area where others can lick their mouth.
I think this is so obvious, but there are quite a lot of people who can't do this line.
Imagine.
When you're buying coke at a convenience store, middle aged is coming from the side, and you grab your arms, and if you're about to buy coke, you should use the money for African children," fear Isn't it?
′′ if you think so, you do it
Put your time on that mystery activity to the African children lol
First of all, it's one point that ′′ I haven't been able to line up the area that can't be folded,"
So, next, I think it's better to really stop this... for example, for the cheering activities to buy books at the bookstore," if you want to help the bookstore, it's not to give fish, but it's a fish fishing way. I should teach you something like that, at first glance, isn't it a wind guy who says good things?
This is the chase of the day, but," then what is it?"
If you're trying to support the bookstore, don't you support the bookstore until you build a system that can be stable and revenue forevermore?
When fans try to support artists, they don't buy CDs or goods, but the fans are moving until they build a system that can be eaten 5 years later and 10 years later. Isn't it bad?
Can't you move until you get the correct answer?
It's not, is it?
Isn't everything you can do first, start with what you can do, repeat trial and error, and fall into the correct answer?
I'm making a pretty big animation movie now, but at first, it's been 15 years since I've been back.
I started drawing with a 0.03 mm Ballpoint Pen. Of course there are no friends and I don't know if this activity is sought.
On the other hand," I'm drawing hard with a Ballpoint Pen, but now I'm told that the world level entertainment is ○○ so,"...... I know that, but I'm going to go to the middle of the day, and I'm going to go to the middle of the day I can only do it, and if I don't do this, I'll be able to go to the next stage
I'M 25 years old, I don't have the power to use the budget of millions of yen, and billions of yen.
It's only starting to start with one ballpoint pen.
For people who are looking for a way to the correct answer, suddenly hit the correct answer," it's not going to solve it," it's not going to be a solution," it's a person who is going to give advice to others. I think it's a word to justify ′′ myself that doesn't move?"
I can't answer suddenly, so I'm wrong, but I have to take a step first.
′′ if you start walking, you won't be able to get there
Ryo Nishino (King Kong)
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino
▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065
━━━
Released on December 25, 2020!
The movie in a town ′′
▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395
▼ here is the screening hall
https://theater.toho.co.jp/toho_theaterlist/poupelle.html#region7Translated
同時也有1部Youtube影片,追蹤數超過6萬的網紅Allyna Wong,也在其Youtube影片中提到,Hey! I am finally back with another favourites video! I've always loved watching them because I always find something new to love from other's reco...
「i am not okay movie」的推薦目錄:
- 關於i am not okay movie 在 鴨頭 嘉人 Facebook 的最佳貼文
- 關於i am not okay movie 在 AppWorks Facebook 的精選貼文
- 關於i am not okay movie 在 仲思齊 Facebook 的最讚貼文
- 關於i am not okay movie 在 Allyna Wong Youtube 的最佳解答
- 關於i am not okay movie 在 Not Okay (2022) - IMDb 的評價
- 關於i am not okay movie 在 29 I am not okay with this ideas - Pinterest 的評價
i am not okay movie 在 AppWorks Facebook 的精選貼文
[How Does a Customer's Need for Progress Create Demand?]
Have you ever wondered what is going on inside someone else's head?
Why do customers who have learned about your product fail to try it?
How can you use marketing to create demand in potential customers who have not taken that risky first step like the early adopters?
The answers lie in figuring out whether your product can actually help someone feel progress. Progress enabling is a core demand-side catalyst in early stage product marketing.
A core piece of the marketing process is understanding how an emotional or mental demand for progress tunes a potential customer's strategy for choosing your product. You may have heard of "Jobs to Be Done" theory. There's a piece of this theory that I have used when talking with founders about how they shape marketing messages and strategies for early stage product.
Take a look at the image. These "levers" of progress making forces are good ways to interpret what a customer might be experiencing when they choose your product. How can you exploit this? There's a conceptual approach and then actual steps.
Conceptually: It's important to approach this by undrstanding that a customer wants to assign a job to your product. In other words, they don't choose your product because it's cheaper than the competitions or because it's blue or red, or big or small. They aren't worried about features. What they are concerned with is, "How does this help me do the thing that I want to get done?"
As the founder, who is also managing marketing, you need to interpret that inner drive, and then translate that back to the customer as a phrase, a story, or a design concept that helps them see that journey in your product.
Okay right, so how do I do that? Good question.
Tactics
1. Find early adopters of your product. You have obviously had early success, that's why you are contributing time, thoughts and money to this marketing project. You need to talk to those early adopters.
2. Ask them to sit down for an interview with you after telling them you would like to interview them about their personal journey in choosing this product. This can be on the phone or through online video, but it's ideally in person. You want to be able to see body language, facial expressions, and feel the tone of the person when you ask them questions about their journey.
3. Work through a series of questions with them that focus on their emotional state and their approach to the product. There might be several types of questions here, but what you are trying to dig for is: "What were you thinking when you chose this product? What were you feeling?"
4. At this point, you want to really get super detailed about exactly what they wanted, how they obtained it and what was the result of that success. Ask them to play a movie in their head, and they are the star of that movie, and ask them to describe, step by step, as if they are in that movie, exactly what happened when they chose your product.
5. Take copious notes about this. Try to interview a series of people in this same manner. Make it a logical process and standardize it.
At the end of this process, you should have a trend. Each of these customers should show you something that is similar to each other customer about the WHY of their choosing.
It should resemble something close to this image. There should be encounters with each of these progress-making forces.
Your marketing story then needs to take the shape of offering the product as a catalyst or an enabler of this progress. No one product will look the same in terms of its storytelling characteristics.
If you want an example of what a progress-making story looks like in marketing, you should watch the video about Snickers that I have put at the end of this post. You should be able to see exactly what I am talking about. The marketing for this product is a story, not about the features of the candy, but about the progress that the customer feels, exactly as he feels it. And the product is simply the prop in that customer journey. It's about experience.
I hope this helps early stage founders understand the forces of progress that are in a customer's life. If you would like to talk about your marketing strategy, please ping me by leaving a comment or sending me a message. At AppWorks, we love spending time with founders and figuring out these hard problems.
Video: https://youtu.be/vW6ZXHWvaGc
If you are a founder who would like help getting better at building, marketing, or driving revenue growth, come join us at AppWorks Accelerator for the 2020 session beginning in March, applications close on December 16: http://bit.ly/32YvBYh
Doug Crets
English Communications Master, AppWorks
i am not okay movie 在 仲思齊 Facebook 的最讚貼文
當我看到我身邊的一些朋友在為他們的生活中掙扎著許多事情,我決定分享我的故事。
當我在波蘭讀高中的時候我的學習能力很差,若要畢業是很困難的,因此我不得不參加很多家庭輔導班才能完成高中學業,在自我學習時,我無法集中注意力,無法正確的學習任何語言或從書本中學到任何東西,我甚至無法學習英語。
本來想要在自己的家鄉找模特兒的機會但都找不到,我問過的經紀公司覺得我條件不夠好,不想和我合作。
後來高中畢業後很想學中文,但幾乎所有與我親近的人都告訴我,我永遠學不會中文,即使我學到了什麼,也是浪費時間,我甚至不應該嘗試。
聽到這些話後,我自己找到了從中文系畢業的重要方式,並搬到了台灣,在那裡我在日常生活中使用中文。我曾經11次上電視綜藝節目,都是講中文,甚至有拍戲,也跟大品牌拍過廣告當模特,有一次我在Bleeding Steel的電影設定上遇到成龍,而我們也以中文對話,我在大洋洲為中國商人經營一個視頻商業項目,現在我在全亞洲工作或生意機會多到每一個月必須要拒絕很多機會,因為忙不過來跟大家配合或工作。
我能做得到這些是因為我看到我自己的價值,我們永遠都需要愛我們的家人和朋友,我尊重別人的想法,但我們必須有自己的觀點並找到自己的生活方式,很重要的事要做更多但少說,感謝支持我的人,希望未來能幫到你們,感恩,祝大家平安🙏
I can see that some of my friends struggle with many things in their lives, so I decided to share my story to provide some inspiration.
Back when I was still in high school in Poland, my ability to study was so bad that I had a very difficult time just to graduate. I had to have a lot of home tutoring just to be able to finish high school. For me, back then there was no way I could concentrate during studying. I just couldn’t learn a language or learn anything from books. I wasn’t even able to learn proper English.
I looked for modeling opportunities in my hometown, but I couldn't find any. The modeling agencies I got in touch with felt that my conditions were not good enough to become a model, so none of them wanted to work with me.
But after I graduated from high school, I had a strong desire to learn Chinese. Unfortunately, most people who were close to me told me that I would never learn Mandarin language (Chinese), and even if I learn anything it’s a waste of time and I shouldn’t even try.
Now, some time after hearing those words, I have graduated from university with a Chinese major and moved to Taiwan where I use Mandarin in my everyday life. I have been on Chinese-speaking TV shows 11 times and am also doing acting and modeling with major brands such as Giant, Johnson Fitness and Wellness also MSI. I have even met @jackiechan on the movie set of Bleeding Steel and we spoke to each other in Chinese! I also ran a video commercial project in Oceania for a Chinese businessman. Now I have plenty of options for doing business in Asia and I have to reject many offers every month, because I don’t have enough time for all of the opportunities.
All of those things happened for me because I evaluated myself very differently than people, even those who are close to me, and kept working hard to improve every day. We always need to love our family and friends, but it’s okay to have our own opinion and find our own way of living. It’s always better to do more and speak less. We shouldn’t only look for approval from others, we should look for approval from ourselves. Thanks to those who support me, I hope to help you in the future, Peace and love 🙏
i am not okay movie 在 Allyna Wong Youtube 的最佳解答
Hey!
I am finally back with another favourites video! I've always loved watching them because I always find something new to love from other's recommendations. Hope that you'll enjoy watching this video + find some new things to watch, listen to, or use!
------------------------------------------------------------------------------------------
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- Bean & Beam Reusable Lids Set
- Estee Lalonde Thea Cuff https://www.daisyjewellery.com/collections/gold/estee-lalonde-thea-ear-cuff-18ct-gold-plate
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Movie/TV Shows:
1) Parasite
2) Crash Landing On You
3) The Stranger
4) Love Is Blind
Singer:
1) Winona Oak
Podcast:
1) Okay Sis
2) The Real Reel
3) Skinny Confidential
4) Impact Theory with Tom Bilyue
5) On Purpose with Jay Shetty
Youtuber:
1) Jamie Paige
2) Liah Yoo
3) Hyram
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+ WHERE ELSE TO FIND ME
My Online Store: https://www.instagram.com/beanandbeam/
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Spam: https://www.instagram.com/wmelon25/
Food: https://www.instagram.com/fixingcravings/
For any business/PR related inquiries, kindly reach me at allynalynn@gmail.com
+ FILMING EQUIPMENTS
Canon M50 - https://t.productlink.io/a16awp
Microphone - https://t.productlink.io/a16awq
+ DISCLAIMER
This video is not sponsored. All opinions are of my own. Some of the above bit.ly links are affiliated
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